Corona Print is a Brussels-based company with 40 years of experience supplying access-control products and identification technology to businesses across Belgium and beyond. Its range includes plastic cards, card printers, RFID solutions, accessories, and complete access-control systems. As the exclusive importer of HID Fargo printers since 1995, Corona Print already had a strong technical background; the website needed to make that expertise easier to navigate and understand.
The Challenge
Most visitors arrive knowing roughly what they need — a printer, RFID cards, accessories, or an access-control solution — but not necessarily which exact product or technology fits their project. The site had to help them narrow that down quickly without making the catalog feel overly technical.
- Organise plastic cards, card printers, RFID technologies, and accessories into a clear product structure
- Help buyers with different technical backgrounds understand the differences between product types
- Keep Corona Print’s HID Fargo partnership and decades of experience visible throughout the browsing experience
- Make specific product categories accessible without forcing visitors through a long catalog hierarchy
- Keep requesting a quote as a clear next step wherever someone enters the site
What We Built for Corona Print
The homepage opens with a direct message — “All You Need for Access Control” — followed immediately by the products and technologies behind it. Plastic cards, card printers, RFID solutions, readers, accessories, and complete access-control systems are introduced as parts of the same offering rather than disconnected product lines.
The catalog is organised around four main product families: Plastic Cards, Card Printers, RFID Technologies, and Accessories. Each one then breaks down into the more specific products buyers actually search for, including printed and technology cards, direct-to-card and retransfer printers, RFID key fobs, dual-frequency cards, encoding and reading solutions, lanyards, holders, clips, and reels.
Short descriptions help visitors understand where each category fits, while a quote request remains available directly from the product family itself.
One Click From Anywhere
The same product structure is carried into the desktop mega menu. All four families appear side by side, with their main subcategories, imagery, and short explanations available directly from the navigation.
This keeps the catalog close at hand throughout the site. Someone reading about RFID technology can move straight to card printers or accessories without returning to the homepage or working back through several layers of navigation.
Corona Print’s experience and supplier relationships are also built into the main browsing flow rather than left for a separate About page. HID Fargo Platinum Partner status, 40 years in the industry, and manufacturers such as NXP, HID, STid, and Elatec are presented alongside the catalog where technical buyers are more likely to see them.
The quote flow is intentionally simple. “Request a quote” calls to action appear throughout the catalog and navigation, so once a visitor has found the relevant product family or technology, the next step is always nearby.
That suits the way this kind of B2B purchase actually works. Quantities, compatibility, encoding requirements, or the wider access-control setup often need specialist input, so the website helps visitors get as far as possible on their own before handing the conversation over to Corona Print.
The Result
A technical B2B catalog that makes a broad product range much easier to navigate. Buyers can move from a general requirement to the relevant product family, understand the technologies and manufacturers behind it, and request a quote without getting lost in a complicated catalog structure.
For Corona Print, the website now handles much of the initial product orientation before the sales conversation begins, while keeping the company’s technical experience, long-standing partnerships, and Brussels-based operation visible throughout the experience.
