Borcănelul cu Miresme is a small handmade soy candle brand created by Atena, with products ranging from scented candles and wax melts to bouquets, gift boxes, wedding favors, baptism favors, and seasonal collections. Because every piece is made in small batches and many orders are personalised, a standard e-commerce flow with a cart and checkout would have felt disconnected from the way the business actually works.
The Challenge
The website needed to make the products easy to discover while keeping the personal side of the brand visible. Visitors should be able to browse what Atena makes, understand the materials and process, and move naturally into a conversation when they are ready to order.
- Organise a varied handmade product range into clear categories without making the site feel like a large commercial store
- Use WhatsApp as the main ordering channel instead of forcing customers through a traditional cart and checkout
- Keep the person behind the brand visible, since the handmade process is an important part of why customers choose the products
- Explain the materials used and help customers understand how to use and care for the products properly
- Give florists and other retailers a separate path for partnership and resale inquiries
What We Built for Borcănelul cu Miresme
The visual direction starts with the products themselves. The homepage uses photography of Atena’s own candles, wax melts, and arrangements, paired with the handwritten identity of the brand and a simple message around the use of 100% natural soy wax.
The product catalog groups the range into clear categories, making it easy to move between candles, bouquets, gift boxes, favors, seasonal pieces, and scented tablets without turning the experience into a conventional online store.
Instead of a cart, a prominent WhatsApp ordering path is available throughout the catalog. This fits the business much better: customers can ask about availability, scents, colours, quantities, personalisation, or event details directly with the person who will actually make the order.
The story behind the products also needed its own place. The About section introduces Atena and how candle making grew from a hobby into Borcănelul cu Miresme, while also explaining what goes into the products: 100% natural soy wax and IFRA-certified fragrance oils.
For a small handmade brand, that personal context matters. Customers are not buying from an anonymous catalog — they know who is making the product and what materials are being used.
We also gave practical product guidance its own space. The candle care section explains how long the first burn should be, why trimming the wick matters, how to avoid tunnelling, and how to use the candle safely so customers get the best result from it.
That information is useful after the purchase as well as before it. Instead of answering the same care questions individually, Atena can direct customers to a clear guide that stays available whenever they need it.
The website also supports the wholesale side of the business. A dedicated partnership section gives florists and retailers a clear way to ask about stocking Borcănelul cu Miresme products, extending the site beyond direct-to-customer orders and into longer-term retail relationships.
That channel is already part of how the brand operates, including an existing partnership with Floraria Two Flowers in Buzău.
The Result
A website that feels much closer to the way Borcănelul cu Miresme actually sells: personal, visual, and conversational. Customers can browse the full range, understand the products and the person behind them, learn how to care for what they buy, and move directly into a WhatsApp conversation when they are ready to order.
At the same time, the site gives the brand a permanent home beyond social media, where products, useful information, the founder’s story, and partnership opportunities remain organised and easy to find.
