Arta Pietrei provides complete surface solutions for kitchens, bathrooms, furniture, wall cladding, and exterior facades, working with digitally printed ceramic, quartz composite, and thermoformable Solid Surface. With three very different material families and dozens of decors, the website needed to make the catalogue easy to explore without losing the technical information that matters when choosing a surface.
The Challenge
Choosing a countertop or architectural surface is highly visual, but the decision rarely comes down to appearance alone. Visitors also need to understand the material, dimensions, finish, supplier, possible applications, and what the finished result can actually look like in a real space.
- Bring ceramic, quartz composite, and Solid Surface into one catalogue while keeping the differences between them clear
- Make dozens of colours and decors easy to browse and search by name
- Give every product its own technical information, including supplier, collection, slab dimensions, and finish
- Keep consultation, warranty, and delivery information close to the products rather than hidden elsewhere on the site
- Show completed installations so visitors can see how the materials look once they leave the sample book and become part of an actual interior
What We Built for Arta Pietrei
Built with Breakdance and WooCommerce, the website is organised around the three main material categories: digitally printed ceramic, quartz composite, and Solid Surface. Each decor is treated as an individual product, with its own photography and specifications, rather than being grouped into generic colour galleries.
The homepage brings popular decors such as Calacatta Viola, Onyx Black, Agata Blue, and Rosso Domus forward instead of making visitors dig through the entire catalogue. A quick search also helps someone who already knows the name of a colour or finish get to it directly.
Each product page combines the visual side of the material with the information needed to evaluate it properly. An expandable specifications area includes details such as collection, supplier, slab size, and finish. Calacatta Edera, for example, is presented with its Allure collection, Coante supplier, 3200×1500 mm slab dimensions, and 20 mm glossy finish.
Warranty, consultation, and nationwide delivery information sit alongside the product as well, so visitors do not need to leave the page to understand what happens after they choose a material.
For visitors who are still deciding, the completed projects section gives the catalogue a much more practical context. Kitchens and bathrooms are separated into their own galleries, showing installed countertops, sinks, and cladding in finished spaces rather than relying only on slab photography or renders.
This helps bridge the gap between choosing a decor on screen and imagining what that same material could look like in a home, commercial space, or larger architectural project.
The Result
A product catalogue that gives equal weight to appearance and technical detail. Visitors can discover materials visually, search for a specific decor, compare specifications, and see completed applications before contacting Arta Pietrei for consultation or a quote.
